Not long ago, Microsoft tried to buy into YAHOO with some billons of dollars. It didn’t work out. Apparently that didn’t turn Microsoft away from the potential of becoming a rival to Google. This was a bid that I actually hoped would occur – because competition is good. As much as I respect Google, it would be nice if there was an alternative search engine.

Enter Bing.com

Microsoft is not branding their new search engine as a “MSN” or  “Live” upgraded – it appears that they have actually been innovative. Some of my colleagues who know me may be surprised to know that I am excited about this. On the surface, based on a short into video, it looks like this may be something good.

I am glad that Microsoft is going to take another run at providing search results. I hope that eventually 50% of the world users use it for their daily search and I hope that in the not too distant future when I ask a prospective clients how they found us… they will answer “I Binged you”.

Competition is Good.  It’s good for search engines, it’s good for websit designers and it’s good for operating systems.

Enough said… for now.

Cheers – David