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David A. West

Senior Internet Consultant & Professional Speaker

Canadian Social Media Advisor & Search Engine Strategist

403-456-0089

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David West

Do You Beat Your Competition?

Monday, September 1st, 2008

I wonder how many sales people beat up their competition by injecting rumour, innuendo and sorted negative remarks into discussions with potential clients?  I know at least one web company in Calgary that makes it their practice to undermine the competition with negative remarks. All I have to say is… shame on you.

Our client actually came to us and told us that this sales agent, who also happens to be one of the owners of the other company, was really very negative regarding the fact that this client chose to work with us.  At the time that we were competing for the work all I said to the client about the other company is that I thought that they were a good choice.  I told her that I believed them to be a sound and reputable service provider.

I don’t believe that it is to our advantage to talk poorly of our competition. The fact is that I don’t know very much about them or their business practices.  One thing that I do know, for sure, is that when a relationship between a customer and a service provider “breaks down”… it’s not always the service providers fault. So, the loss of a client is not always a true measure of the service providers performance.  On the other hand, if a service provider loses a lot of clients… then I’d say the writing is on the wall.  When the writing is on the wall, surely I don’t have to say anything.

What’s really interesting about the competitor that tried unsuccessfully to woo our client away with rumours and innuendo is that their efforts would have been better spent trying to preserve their own clients.   You see, my newest client, is this exact same company’s most recent lost client.  He switch to our service because of what he described to be a lack of service and poor billing practices. In fact the client described their practices as falling just short of fraudulent.

Be positive & care about your clients, their business and your own business. Good things will come from small actions that don’t include being negative about people you don’t even know.  If being negative is a part of your sales practice… be sure to clean up your own house first or your clients may leave you too.

Is there room in your sales process for beating the competition up?  Should an Owner who also sells be held to a higher standard?

Tell me your thoughts on this… I would love to see your comment added below.

Cheers -
David A. West

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Loadfest 2008 Around the Corner

Saturday, August 30th, 2008

Dear IT Professionals in Western Canada:

Loadfest 2008 is just around the corner and you don’t want to miss the activities that are happening…

Save the date in your calendar – September 27, 2008 from 8:30 AM to 5 PM, this is a Saturday and a great day to learn about what is happening with technology for the rest of this year.

Who is coming?

Rodney Buike from Microsoft is making the trip out from Toronto to show IT Professionals in Calgary when is coming with relation to Microsoft technologies.  Get the technical brief on Small Business Server 2008, especially now that it is RTMed.  Also, Rodney will show us Hyper-V and Windows Server 2008.  Get 3 hours of technical training on SBS and Windows Server.  Play with these great products and ask technical questions to the people that can answer the questions you have.

Loadfest 2008 is free for everyone to attend.

Curious about Response Point, Microsoft’s latest small business telephone system?  Jeff Loucks is an MVP with Response Point and Jeff will be giving a technical demo on Response Point during Loadfest.

Lunch is sponsored by our friends at AuthAnvil and Scorpion Software.  This technical lunch and learn will show you the technical side of AuthAnvil and how to deploy a higher level of security for your networks and clients.  Dana is sponsoring our luncheon and he will be available to address questions and talk technical about AuthAnvil.

And that is not it!!!

Popcorn Technologies will be giving a demo on MOSS (SharePoint Server) and how to fit MOSS into your environments.

Loadfest 2008 is free for everyone to attend.

Here is our tentative agenda

8:30 AM – Meet and Greet
9 AM – Windows Small Business Server 2008 Technical Demo
10:40 – Microsoft Office SharePoint Server
Noon – AuthAnvil Luncheon
1 PM – Windows 2008 Server and Hyper-V
2:40 –Response Point

Register today at http://www.samuc.com

Spread the word to every IT Professional you know in Calgary…

Special thanks to Scorpion Software, Microsoft and DELL Canada for sponsoring our event.

Calgary Entrepreneurs Meetup

Thursday, August 14th, 2008

Stuart Crawford and I jointly presented “Creating Stickiness on the Web”, this is the second opportunity that I have had to jointly present with Stuart. I really enjoyed the meeting. We had an excellent turn out.

If you are an Entrepreneur in Calgary and aren’t a member of the Meetup – visit the site here and learn more.

Stuart published a blog entry, just now actually, that sums it up.  Here’s what Stuart had to say…

Dave and I have got some great ideas about what we are planning to do and to take the Calgary Entrepreneurs Group.  Our goal is to make this group the premiere networking group in all of Calgary.  So if you are an entrepreneur looking for a great networking experience, visit http://entrepreneur.meetup.com/5/ and sign up today.  We also have a blog at at http://www.calgaryentrepreneurs.ca.

Tag Goulet commented

“Stuart and Dave provided an excellent overview of important issues affecting entrepreneurs on the web. This was the best meetup yet. ”

I wanted to provide a few links to some of the websites that Stuart and I talked about;

Miro – by Participatory Culture -  http://participatoryculture.org/

Television is the most popular medium in our culture. But broadcast and cable TV has always been controlled by a small number of big corporations. We believe that the internet provides an opportunity to open television in ways that have never been possible before.

Google Enterprise Apps – http://www.google.com/enterprise/

Google enterprise products make your users more productive by combining the innovation and ease of use of Google’s consumer products with the features, security and support that your organization requires

Google Analytics – http://www.google.com/analytics/

Google Analytics makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to all advertisers, publishers, and site owners.

Google Webmaster Tools – http://www.google.com/webmasters/

Dim Dim – Web Video Conferencing – http://www.dimdim.com/

Dim Dim is the world’s free web meeting where you can share your desktop, show slides, collaborate, chat, talk and broadcast via webcam with absolutely no download required by attendees.

Hey – why not get Skype now and give me a call? – 403-775-2205

Cheers -
David A. West

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Some of David's Clients

  • Cir Realty
  • Canada Mortgage Network
  • Canasa
  • Calgary Residential