David A. West

Senior Internet Consultant & Professional Speaker

Canadian Social Media Advisor & Search Engine Strategist


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David West

Hello, I’m a Mac

Friday, November 14th, 2008

The advent of video production as an offering of our company, and the addition of Raphael Boivin on our team – I took the leap into Mac. The old PC was having a tough time rendering video.

I have been using the Mac now for about a month and I have to admit, I like it quite a bit. So much that I regret not having made the move years ago. I have to admit that my frustration with PC was not so much a stability issue. I could live with, and did live with, an occasional blue screen error. What I had a tough time living with was Microsoft releasing new operating systems to the general public that potentially deprecate hardware as well as software.

In fairness to Microsoft, I don’t think that the issue is necessarily their operating system, but more an issue of compatibility of the operating system to the wide variety of hardware available. It has to be like a dog chasing it’s tail – hard to catch it.

One thing is certain, the Mac advertising is working. There appears to be more and more people shifting to Mac. Having said that, I don’t think the shift can be measured in terms of multitudes yet… a few people are switching. We will have to wait to see if a momentum gathers.

I would be remiss not to comment on Microsofts attempts to deflect all of the excellent Mac ads with their new campaign… “I’m a PC”.  Sorry, but it’s really not working for me. It was creative when Mac started the Mac vs. PC ads.  What Microsoft is doing in terms of showing “every day” PC users hanging out of their car windows proclaiming that they are a PC is just not creative.  They really should take a stand that it’s not an operating system issue… it’s a hardware issue. Perhaps we will see “Microsoft” computers along side the Dell’s and Macs of the World.

So, I mentioned that I might like to slowly switch our company to an all Mac platform and phase out the PC’s. I was met by some humorous objections. In fact, Dave F. Even created a set of characters representing his view on the switch to Mac. He has declared that he is a PC.

Incidentally, PC is an acronym for “Personal Computer”. The PC I chose runs MacOSx – not Windows Vista.

Cheers –

David A. West

Extreme Tech Makeover Interviews

Saturday, November 1st, 2008

Stuart Crawford interviews industry leaders including Heather Douglas of the Calgary Chamber of Commerce and Arlene Dickinsen of Venture Communications and the hit show “Dragons Den”. These quick interviews were conducted at the announcement of the Extreme Technology Make Over that IT Matters is running.

eKzact is proud to stand among many other vendors of business services as a sponsor.

Calgary Video production by eKzact

Calgary Extreme Technology Makeover

Wednesday, October 29th, 2008

IT Matters Extreme Office Technology Makeover

Your business can win up to $50,000 in brand new technology to kick start 2009!

eKzact Solutions Inc., a Calgary Web Design company has contributed a complete marketing web site makeover to the Extreme Package. Along side sponsors like IT Matters, Research In Motion, Rogers, Microsoft and DELL, we are pleased to participate as both a sponsor and on the advisory board for the Calgary Extreme Technology Makeover.

What could your company do with a $50,000 Office Technology Makeover?
Is your business technology outdated? Enter to win a technology overhaul for a faster, more productive work environment.

The only requirements are that your company have 550 employees, a minimum of 5 PCs and you are based in Calgary, Alberta. The winner will be announced at a special event in January 2009.

Visit and register to Win!

Some of David's Clients

  • Cir Realty
  • Canada Mortgage Network
  • Canasa
  • Calgary Residential