It makes a lot of sense that when clients are looking for the very best in Calgary’s Web design, they tend to focus on the actual designs they see. But while looking through samples might be a good way to pick up on someone’s artistic flair, know that great web design doesn’t end once your site goes live… in fact, that’s really only the beginning.

Granted, the process of going from concepts to code, ideas to an actual, fully-functional website can be intense. But what happens once you’re online? A lot of business owners and marketing managers don’t think past that moment, even though it’s a virtual certainty that more help will be needed.

That’s because there are always going to be issues with the coding or design, updates to your company’s products or features, new security patches for your hosting software, e-mail and server issues, or any one of a thousand other things that will eventually lead you to pick up the phone. And that, as they say, is where your web design team is really going to earn its money.

What’s more, there could be challenges with your company’s website that don’t even have anything to do with “problems.” It could just be that your site becomes more popular and you need to find ways to promote it through social media, or that you are performing well in certain search engine terms but not others. Again, this is the place where the list could be endless; the only thing you can be sure of is that you’re going to eventually want some assistance.

There’s nothing wrong with evaluating designers and other creative teams first and foremost by the creative work they do. If you really want the best for your business, however, be sure to look beyond the design — because that’s where your web design project begins, but not where it ends.

If you’re looking for a team to design your company’s next website, make sure it gets found by potential customers, or simply get your business moving in the right direction online, contact eKzact — Calgary’s premier web design and online marketing partner.

As spring weather starts to move in, a lot of us will turn our thoughts to green grass, warmer temperatures, and maybe getting outside on the evenings and weekends. But if you can manage to focus a little bit of your time and energy on online marketing as the warmer days come, you might be surprised at how much you can accomplish while the rest of the world isn’t paying attention — and how much easier your summer months will feel with the hard work out of the way.

Here is a quick reminder of four areas where you might think about tuning up your business website this spring:

Refresh your search engine optimization plan. If you’re not showing up on one of the top few spots on Google or Yahoo for your most important keywords, then it’s very likely costing you a lot of money. Now is a great time to think about optimizing your site for the future.

Gather some steam on your social media profiles. More followers, better profiles, and frequent updates all make it easier to use sites like Facebook, Twitter, and LinkedIn to secure new customers. Make it your goal this spring to add one or two new contacts every day.

Add more online videos to your company’s site. Online videos don’t just help you sell more, but also create stronger brand awareness, decrease customer-service expenses, and improve traffic to your site. Why not take advantage of the new season by shooting a few high-quality clips?

Plan for some new web content. This is often the part of the year where all the grand plans and ideas people had at New Year’s start to lose some of the momentum. Take advantage of the warmer weather and give yourself a mental break, but also assess how you doing towards reaching your long-term goals and make a firm plan to get back on track if you need to do.

Want to start making your company more competitive online this spring? Find out how eKzact Web Design has helped so many other businesses in and around Calgary to meet their bottom-line goals.