As Google continues to develop it’s “Local Business Centre” one of the new advents is the introduction of physical labels that include a barcode. These physical labels are being sent to business owners that have already verified ownership of their Local Business listing on Google maps.

The barcode, or QR Code that is on the label allows people with smart phones to simply scan the code with the phones camera. Litterally within a fraction of a second, you receive all of the business details from Google’s Local Business listing including any coupons or offers that the owner has posted.

Reviews are also returned. The good, the bad and the ugly are returned. In fact Google even suggests that there is no better time than the present to leave a review -

“Leave a review right after you leave the business. What’s a better time to write what you think, than when you’ve just visited?”

There are already several QR Code scanning apps on the App Store. I dropped a $1.99 and got one and scanned the code on this page… It works very quickly.

To learn more about being a “Favorite Place on Google” you can visit this page here

Cheers -

David

This is pretty brilliant – this YouTube video explains how Ikea used existing tagging capabilities of FaceBook to encourage syndication and interaction with their online gallery promoting the opening of a new store.  Watch the video…

10 years ago it was a tough sell to convince a small business that they should get a website. Today, most business owners and entrepreneurs turn to online marketing, and a website is usually first on the list.

There is more to online marketing today than just your business website. Are you missing the boat?

Read the recent post at my article on Web 2.0 & Missing the Boat here where we write about Calgary website design, marketing and other business related topics.

Web 2.0 & Missing the Boat