Are You “Doing” Social Media, or Working a Social Network Marketing Plan?
Social media, for all its wonders and delights, is in danger of becoming the ultimate form of online marketing “busy work.” The reason why is pretty simple: with hundreds of millions of users logging onto Facebook, LinkedIn, and Twitter fairly consistently, companies know they can’t afford to miss out on the opportunity to participate; yet at the same time, few of them have actually figured out how to make any money from their profiles and content.
The result is a game that everyone wants to play, but no one seems to know how to win.
And so, we want to ask you: are you simply “doing” social media, or are you working your social network marketing plan? If you aren’t sure of the answer, just ask yourself a follow-up question – what are you hoping to get, in terms of real-world business results, from setting up your profiles, posting updates, and otherwise tweaking your content? If you don’t know, then there’s a good chance you’re wasting a lot of your time.
Just because social media sites can be a lot of fun, and because everyone is using them, doesn’t automatically make them a great place to spend your marketing time and dollars. That’s not to say we think you should dump your Facebook and Twitter accounts today; there definitely are opportunities to reach new customers through these channels. But if you find yourself just logging in, making a few posts, and then checking up on your friends, then you already know those are wasted minutes.
If you aren’t sure how to turn your social networking contacts into clients, talk with us over at Ulistic to see how we can help turn your online profiles into real-world sales.
WordPress Blog Training Comes to Calgary
Our team over at Ulistic.com are launching our newest Workshop in a series of Internet Marketing related programs.
Join Stuart and I on June 23rd at the Blackfoot Inn where we will not only give you a powerfully tuned installation of WordPress, we are going to show you how to use it. But not just how to blog… how to make you blog a magnet for natural search traffic. Once you understand the power of the blog in terms of gaining it’s own following, we’ll teach you how to focus that attention to your marketing website.
Blogging for Business is June 23rd, 2010
8:30 am to 4:30 pm – Blackfoot Inn, SE Calgary, Alberta
Learn in a small group envirionment, seating is limited - Register today.
Did you know that blogs naturally attract visitors and that they almost do their own search engine optimization?
Learn about blogs and the applications that make them run. Learn why blogs are so effective at generation of targeted traffic. Learn how to cross optimize your blog and your marketing website to make the perform like a lead generating machine. Understand what syndication is and why it works…. go her to learn more about this Blogging Workshop in Calgary
Cheers,
David A. West
Identify Yourself…
Would you do business with a person who didn’t tell you their name or hand you a business card when you met them?
Would you consider requesting a proposal from an online service that does not include a phone number, contact form, or address on their website? It is not difficult to find websites on the internet where there is no information about the owners or key stakeholders.
Does your website have your phone number on the home page? How about a page that has information about your company directors? A detailed contact page is important – it certainly would encourage me to give you a call.
The Social aspects of the Social Networking craze that is sweeping the internet has to have an impact on how you write for your marketing website. Earn some trust by providing good information, make a clear call to action, and identify yourself. The days of doing business with corporations are slipping away… people want to do business with people.
If your marketing website is more than a few years old, it will be missing key elements that a modern website should include. It may be time for a website review with an Internet Consultant.
David A. West
Connect with me:
Do You Want More Leads from Your Website?
Has the economy slowed your business down?
I talk to a lot of small business owners in a week and the general consensus is that most companies have seen a decline in revenue over the past 12 months. You really have two choices to make when your business is slow – cut expenses or increase sales.
Do You Want More Leads from Your Website?
You may have the ability to increase the leads that your website generates. Have you heard of Search Engine Optimization – my guess is yes. It’s quite a buzz right now. That and “Social Media”… things like Twitter, Facebook and Linked In.
What does all of this SEO, social media stuff mean?
If you are even slightly confused or feeling overwhelmed trying to both understand and implement an online marketing program – we have a solution for you.
What does it do for your business website?
If you cause enough banter online and direct the focus of the various media to your marketing website, the search engines respond by showing searchers links to your online presence. The louder you banter… more traffic. A well designed website with clear conversion goals will convert those visitors to potential clients. That’s what search engine optimization, social media and video syndication can do for your business.
I’d like to Introduce you to Ulistic
I would like to introduce you to ULISTIC Inc. Our focus is completely on internet consulting and marketing. Here are some of the things we want to help you with;
- Managed social media, yes we can do it for you. Become a part of a growing Twitter pool and let work at driving traffic to your website or blog
- Search Engine Optimization, get your website showing up on Google for the important keywords and phrases that will generate new leads.
- Website conversion goal review and optimization. Getting traffic is only one part of the big picture… is your website really ready to greet guests and compel them to call you?
- Social Media Coaching and Setup. One and one setup and design of your Facebook company page, LinkedIn, and Twitter account. Setup to automatically cross syndicate you blog writing, tweets and status updates!
- Internet video production and syndication – with a focus on getting traffic!
2009/10 Yellow Pages Budget? What are you doing?
This is the time of year to decide what to do for the next book. I have a number of clients asking me what they should consider doing. Are you curious to know if people are renewing? canceling? increasing or decreasing their Yellow Pages advertising…
If you would please take 3 minutes to complete this very brief survey – I will compile the results and share them with you. I wrote the survey in order to get an idea of what business owners or managers are planning for this years “Yellow Pages” budget.
What are you planning for your Yellow Pages budget this year – please complete this brief survey (8 questions)
–> http://ekzact.com/survey/index.php?sid=16849
Thank you for participating.
David West,
Director
dawest@ekzact.com :: www.ekzact.comeKzact Solutions Inc.
Tel: 403-770-3023 ext. 111
Fax:403-398-1446
NEW – VideoSpokes :: Be the spokesperson at your website!
Business Blog :: All business, all of the time.
Personal Blog :: Mostly business, but some fun too.Skype: ekzactsolutions
SkypeIn: 403-775-2205PS – Are you afraid? Afraid of public speaking, that is? Registration is now open for EasySpeak™… click here
