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David A. West

Senior Internet Consultant & Professional Speaker

Canadian Social Media Advisor & Search Engine Strategist

403-774-7403

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David West

Have We Become an Emergency Service?

Friday, January 11th, 2008

20 years ago, when I started working, a business typically had one or two phone lines and, that was it. There was no fax machines, there were no cellular phones, pages, email, blackberries. Executives relied on their pen and paper calendar, and another person that they referred to as a secretary. My first employer, after high school, had a telex. If I recall correctly there was one person in the office responsible to sending and receiving messages with it. The terminals that lined some areas of the offices were connected to mainframes – they really looked very important. Email, except in closed environments, didn’t exist.

In the early 90′s I sat in front of my first PC when I took a job with a real estate company in Calgary. It ran DOS and had only one program on it. It was a Word Processor. Soon afterwards Windows came out and replaced the first PC. This was the first time that our computers were ‘crudely’ networked.

As time goes, pagers made us more accessible to our employers through the 80′s and 90′s. Early cellular phones were in brief cases, cost prohibitive for most, and used only in rarely good service areas. In the mid 90′s cellular phones were being carried, as I recall, by management level personnel and above. By the mid 90′s the Internet and email started to take hold. Some companies had difficulty understanding, in these early days, that resistance was futile. In the very short years to follow, corporate email became a standard in communications. It was in this span of time that companies started laying off administrative support staff and receptionists, in favour of managers doing their own typing of letters, memos and other documents.

Today the PDA, or a Blackberry, has replaced the paper agenda and the cell phone (in some cases). Cellular phones are common place now. Almost everyone I know carries a personal or business cell phone. Some people are giving up their home phones and just relying on their cellular. Everyone, except my Father, has an email address. Some of us have multiple email accounts. The sending and receiving of faxes is on the decline. Most every form of communication we use today can easily fit on a belt.

So here we are, today, 2008, and we are almost too accessible. Somewhere along the line of advancement in communications, we have become a society that is demanding this degree of connectivity from our service providers and partners. Some time in the past decade I have lost the ability to sense a phone vibrating on my hip – apparently so has the guy in the restaurant who has the fancy music play instead of a subtle ring tone.

Along with the ability to send instant messages, short text, email and voice messages, some people have become accustomed to an instant response. It was easy to respond to email and phone messages when there was only five per day. Now that we are all connected, it is not uncommon to receive dozens of messages and calls per day. Some people receive hundreds of ‘contacts’ per day.

Unfortunately, as we were all getting connected and becoming so accessible, we have taught everyone to expect an instant response.

How did we manage business before we taught everyone to expect an instant response? It is time to slow down and find balance between great service and responding to every email and phone call as if we were an emergency service.

I’d love it if you would share with me any tips or tricks you employ to manage the constant flow of inbound communication in your business and personal life. I have some good tools in place, but am going to leave that for another entry.

Cheers,

David A. West

WOW Service

Wednesday, December 12th, 2007

We are in the process of moving our offices to our new location near Heritage & McLeod.  One of the important tasks on my move list was to contact Shaw and make sure that our Internet connection could be moved without interruption. 

I apprehensively made the call to Shaw’s business support desk today. 

As you may have read in one of my recent posts, my current cellular company uses an interactive voice response system that causes me extreme stress when I call, I half expected a similar experience from Shaw.  I am elated to say that Shaw’s support was excellent.

  • Call starts 1035 am.  On hold message advises me to wait for the first available person.
  • Soon after, a voice advises me that if I would like to leave a 10 digit phone number, they will call me back in the same order as if I were to stay on the line.
  • I think about it for a minute and am about to put my number in and something huge happened…
  • An operator answered the phone and introduced herself. 
  • Total lapsed time 4 minutes.

So, already I am having a better experience with this process, than with the cell phone people.  Imagine my surprise when she told me that I am not too late and that they have people available on the weekend to support their customers.  Not only did Shaw answer their phone, they are going to send a technician to our new offices Sunday. This will ensure that our connection is ready to go for Monday morning!

I wonder when Shaw will offer cellular phone services?

Cheers

David A. West

The Expert Prospective Client

Thursday, December 6th, 2007

As a website developer, I have learned to “raise red flags” when a prospective client says certain things. for the purposes of this article, I have named these prospects, “The Expert Prospective Client”.

The expert – Knows how long a task will take before they ask.

They often say things like, “That’s just a simple task, isn’t it? I don’t think it will take long for you to do.”


The expert – Knows the value of our service, without asking for a quote.

They often say things like, “I just need this one thing done, it should be quite inexpensive…”

The expert – Has changed service providers recently.

They often have just left a previous service provider on questionable grounds. In some cases, they did not pay their final bill. They will say things like, “My last guy/gal used to nickle & dime me to death. Every time I turned around, they send me an invoice for something…”

The expert – Hires professionals, but openly admits that they could do it themselves.

They may say something like, “I could have done this myself, but my time is too valuable.”

The expert – Often offers to send you lots of new clients, provided you give them a good deal & do a great job for them.

They say things like, “I know a lot of people, if you do a good job for me I’ll refer you lots of business in the future.” These offers sometimes come as veiled threats if a project goes a bit sideways. The expert will say, “I wish we didn’t have to deal with this, I don’t know if I can refer my friends to you if this is how it is going to be…” It has been my experience that the people who use “referrals” as leverage, are the same people who never refer new clients.

My experience has shown that it is difficult to build a client/service provider relationship with the expert prospect.

Do you run across the expert potential client in your business? Have I missed any common traits in my list above?

David A. West

Regards - David A. West

Some of David's Clients

  • Cir Realty
  • Canada Mortgage Network
  • Canasa
  • Calgary Residential