Friday, September 23rd, 2011
If you follow news about online marketing and Internet business, then you probably already know a recently leaked memo from Groupon showed that the daily deal site has been losing money and subscribers. This revelation follows on the news that Facebook is canceling their daily deal service.
Given that this part of the Internet marketing industry was growing so quickly only a year ago, what happened? And what does it mean for your business?
Here are three quick insights you can take from the current problems daily deal sites are having:
Going cheap hurts you in the long run. Slashing prices is a great way to attract customers… but only for a little while. After that, one of two things typically tends to happen: Either buyers are drawn away by an even lower-priced vendor, or you find that you are slowly losing money on each transaction. Building a website for customers that want a combination of quality and value is a better – and more profitable – long-term strategy.
Too much competition ruins almost any business. When you have a small group of local specialty retailers, such as nail salons, for example, fighting over the same group of bargain-hunting customers, the inevitable result is that at least a few of them will lose out. Think carefully before launching a new business, or jumping into a new market, without analyzing the competition. The pool of buyers might be too shallow to support everyone.
People don’t like to be bombarded with messages. One of the biggest reasons cited for declining interest in daily deal sites is that too many people already get more e-mails than they can handle. The last thing they wanted was another item cluttering up their inbox, so once the novelty of a daily deal wore off, they stopped receiving the specials.
No matter how much money you can save them, people only want to hear from you so often. Remember that, and you’ll have a lot easier time remaining profitable in the future.
Tuesday, November 9th, 2010
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Nov 08, 2010
eKzact Solutions Inc. is pleased to welcome Kevin Hayes, a leading Social Media Consultant to our team as General Manager.
We are pleased to announce the appointment of Kevin Hayes, of Calgary, Alberta, to the role of General Manager.
Kevin has been working with Calgary & area companies by implementing successful online marketing strategies including website design, search engine optimization, Social Media implementation and management. His skills and experience will bring additional depth to eKzact team of internet marketers, project managers, designers and programmers. Kevin
Hayes wrote, “By moving to eKzact, I am joining an established team of web professionals and experts who have successfully marketed businesses online since 2004.”
“We are excited to have Kevin join us at this time. We are in growth mode and have some exciting new products and services soon to be released to our market. Having Kevin join us is timely,” says David West, founding partner of eKzact.
Kevin has demonstrated abilities that are in alignment with eKzact products, services and corporate values.
# # #
eKzact is a full service internet consultancy based in Calgary, Alberta. Our mantra is that “If you market to the World, the World will be your Market”(r). Our growing team of internet consultants, Calgary website design ers and programmers provide services to clients spanning North America. To learn more about eKzact please visit; http://www.ekzact.com and our online marketing division at http://www.iamplace.com
Monday, March 15th, 2010
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