Wednesday, September 11th, 2013
Everyone knows that social media is exciting, and that sites like Facebook and Twitter are becoming bigger parts of our day-to-day lives. And yet, lots of business owners, executives, and association professionals put off social media training and seminars because they feel that they have more important things to do.
That’s understandable – most of us are busier than we would like to be these days – but there are a few reasons you should be excited to learn about social networking:
Good social media skills can help your business relationships. Sometimes, engaging with customers and vendors on social sites can give you the perfect mix of personal but efficient communication. It doesn’t take a lot of time, but your contacts will feel like you’ve made more of an effort than if you simply send them a copy of your email newsletter.
Your social media profiles let you keep an ear to the ground, virtually speaking. One of the most important, and most overlooked, benefits of having a strong social media presence is that you can see what others in your industry are talking about. That can help you spot potential trends or challenges a bit earlier, and keep your business out in front of both.
Social sites are great for keeping in touch with friends, family, and colleagues. Additionally, you can always use your social profiles the way most of the people you know do: to keep up with friends and family, or to do things like share jokes and photos. This can be a great way to stay in touch with personal contacts that you might not otherwise have time for regularly.
Certainly, as an experienced technology speaker and social media trainer, I might have a slightly biased point of view. But, learning how to get more from sites like Facebook, Twitter, and LinkedIn can do great things for your business and your career, so take a few hours to get to know them the next time you have a chance.