David A. West

Senior Internet Consultant & Professional Speaker

Canadian Social Media Advisor & Search Engine Strategist


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David West

Is Google Getting Too Big For Its Own Good?

Thursday, August 15th, 2013

Hard as it is to believe now, Google was once nothing more than a college research project. Before long, of course, it grew into the world’s largest and most popular search engine, and from there, the path to Internet advertising behemoth was an easy one.

These days, though, Google is a content provider, global video hub (via YouTube), social media site, technology manufacturer, and so much more… in addition to still being the most important tool for Internet marketers everywhere. That has led some to wonder whether Google has become too big for its own good.

It’s a reasonable question, but there are a few things to keep in mind:

Google is doing a good job of improving technology. It’s a bit simplistic to say that Google is using its powers for good instead of evil, but in most cases, that seems an apt description. They’re helping searchers, local businesses, job seekers, and many other groups to live better lives and find the information they need. By continuing to grow, they can do all of those things more effectively.

The success of Google continues to invite competition. There were once (and still occasionally are) worries that Microsoft was too big and too pervasive. But, the billions of dollars they brought in convinced new competitors to try to win their business. The same things are happening to Google, and will continue to for years to come.

The question might be irrelevant anyway. Why worry about whether Google is too big or not, when it isn’t something you can control, or that really affects your day-to-day life?

For now, it doesn’t make a lot of sense to wonder about the factors behind Google’s growth, or even its current arc of expansion. Instead, smart marketers will take advantage of the products and services that it offers while using it to find new customers and opportunities. Anything beyond that is a question that won’t likely matter for at least a few years.

By David A. West  Join me on Google+

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