David A. West

Senior Internet Consultant & Professional Speaker

Canadian Social Media Advisor & Search Engine Strategist


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David West

Why Recent Google Updates Aren’t Changing Search Engine Optimization

Saturday, June 30th, 2012

If you have recently heard, or happen to believe, that search engine optimization is changing, then you certainly aren’t alone. In fact, after the recent updates to Google’s algorithm, the mainstream opinion seems to be that search is shifting rapidly all around us.

That’s partially true, but only if you are too busy looking at small details to see the big picture.

The goal of any search engine – Google and its competitors included – is to help searchers to find what they’re looking for as quickly and efficiently as possible. If they are able to do this effectively, more and more people choose to use their search engine. The more people who use a particular search engine, the more advertisers it attracts. So, you see, it’s always in the best interest of Google and the other engines to get better at refining results.

Once you remember that, it’s easy to understand that search engines aren’t doing things differently; they’re just getting better at doing the things they’ve always aimed to do. By looking more closely at repetitive content, downlinks, and other common “search engine optimization tools,” they are able to give searchers what they want.

How happy are you to find a junk article stuffed with keywords when you’re looking for a real-world answer to an important problem? Why would you want to find 15 different results with the same exact text? Think about those questions, and you have just gotten to the heart of the “Panda” and “Penguin” updates. They’re simply a matter of Google giving people what they’ve always asked for.

If you build an informative website that accurately describes what you do, gives lots of great tips and tools to your customers, and is constantly growing and improving, then you already know everything you need to in order to succeed in search engine optimization. And since search engines aren’t changing, only getting better, it will be just a matter of time before they put you at the top.

By David A. West  Join me on Google+

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