David A. West

Senior Internet Consultant & Professional Speaker

Canadian Social Media Advisor & Search Engine Strategist


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David West

A Little About Google’s New Toys… and the Philosophy Behind Them

Saturday, December 31st, 2011

I sometimes wonder if the engineers and developers at Google wouldn’t have been at home in the Renaissance, since they seem to constantly be thinking of new ways to revolutionize technology, communication, and the flow of information on a weekly basis. As it is, they are finishing out 2011 by releasing a series of new tools and toys that you should know about:

Google Insights. This is an interesting tool that lets you use the world’s largest search engine not just to find information, but also to see what others have been finding lately, too. Want to know which celebrities, music clips, or travel destinations are “hot” right now? Google Insights puts the raw data at your fingertips.

Google Music. Interested in having up to 20,000 songs in the cloud, download them, stream them to play instantly, or sharing them between smart phones and other devices? If so, then this ultra-cool service is built just for you. Google Music is currently only available in the USA, but if you take a trip down South you can activate your account while you are away from your Canadian home. Songs sell for as low as 0.49 each and you can get full albums for as low as $4.99 (US Dollars of course).

Google Chromebook. Want to know what some of the smartest engineers on the planet could do with the concept of a netbook? Not only do these devices – which are coming to big-box stores everywhere this winter – add all kinds of functionality the market, but they also have amazing group-leasing rates for organizations. This one was definitely on my Christmas list… and guess what? Santa had to order it from (not .ca) and delivered it to our Arizona address. You guessed it… not quite available in Canada just yet, but watch for it soon.

If you aren’t already familiar with these new  toys and tools, then I encourage you to take a few minutes to check them out. Not only are they lots of fun, but they could turn out to be incredibly useful, or at the very least, give you a sense of where the Internet is headed.

If there’s one thing you can count on, it’s that Google will likely keep releasing new gadgets, platforms, and pieces of software in 2012. And why not? Although not all of them pan out to be the way the company might envision (does anyone remember Google Wave, which was supposed to revolutionize e-mail?), those same technologies and ideas tend to pop up again later. In other words, Google doesn’t limit their ideas strictly to the products that have been launched… they hold onto the best ones and keep building on them through successive products.

Are you looking for a Canadian speaker who can help your audience to get the most out of today’s technology? Contact me today to find have a look at my speaking schedule and availability. I’ll look forward to chatting. Cheers.

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