David A. West

Senior Internet Consultant & Professional Speaker

Canadian Social Media Advisor & Search Engine Strategist


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David West

To Make Your Social Media Marketing Stronger, Get Customers in on the Act

Friday, May 27th, 2011

There are a lot of things social networking sites are great for, like sharing news, advertising online coupons, and reaching out to new potential customers. When small businesses first get involved with Facebook, Twitter, LinkedIn, and social media in general,  however, they often don’t use them to their marketing potential.

In order to get more out of social media sites, you can’t do all the work yourself. Here are a few ways you can make your profile stronger by getting your customers in on the act:

Ask customers to submit product photos and stories. If you sell something that people interact with regularly, or depend on as part of their day-to-day jobs, then they might be able to say far more about your products than any marketing copy ever could. The more other buyers can see customers using your merchandise, the stronger impression it’s going to make in their minds.

Hold contests to find the next marketing tagline or offer. This is a great way to get customers involved for two reasons: one, you give them the chance to tell you what they’d really like to see you offer in terms of products and pricing; and two, because you subtly alert them that a big sale or event is around the corner. Why not offer a coupon or gift certificate to the customer who can help you come up with the next great social marketing idea?

Get feedback and testimonials from buyers. Obviously, few things help you sell online like positive reviews and feedback. But even if all the news isn’t good, you still win. That’s because you don’t just find areas where you could improve your company and service, but you also show potential buyers that you’re willing to listen and that their concerns are important to you.

Give discounts for passing your name along. In the same way, giving premiums, gifts, or bonuses for referrals isn’t exactly a new concept. But by making these offers on social media sites, you’re making it a lot easier and more convenient for your customers to take advantage. Give them an incentive to tell other people about the great things you do, and you might persuade them to go out and do it.

Need an online marketing team that knows social networking sites inside and out? Try one of Calgary’s best by contacting eKzact today!

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Some of David's Clients

  • Cir Realty
  • Canada Mortgage Network
  • Canasa
  • Calgary Residential