Where should you be devoting the most time and energy to your social network marketing efforts? This is an important question for any company that has to choose where to devote their time and resources, and there aren’t many of us who don’t.

Let’s start with the raw numbers: Facebook has more than 400 million members, while Twitter has just over 100 million, and LinkedIn only counts around 50 million. So Facebook is the clear winner, right?

Well, maybe not. Because even though Facebook might be the giant on the block, Twitter is currently the fastest growing, and because LinkedIn is typically used only by professionals, it has the highest potentially-great-client-to-contact ratio, meaning that someone you meet there has the best chance of buying big from you later.

In truth, however, none of these statistics or ideas matter all that much. That’s because they all look at things from the wrong point of view. The most important social networking site is the one where your customers spend the most time. Wherever it is in cyberspace that they like to hang out, is exactly where you should be.

Often, those of us who have been in marketing, online or off-line, for a number of years start to unconsciously make things a little more complicated than they have to be. I suspect that’s the reason so many people are wondering about whether they will be more successful with this social media site or that one. If you want to get the most out of your time and money, just follow the Golden rule and go where your clients are. Learn to give them what they like, where they like it, and you’ll be just fine.

Social media marketing requires the combination of simple concepts with flawless execution. At eKzact, a Calgary website design company, we know the technology and terrain, and can help you add new sales through all the social media consulting platforms.

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