Improve User Experience & Get More Clients

Bryan Eisenberg, who recently lost ½ his body weight, is not losing anything online.

Improve user experience and get higher conversion goals or advertise for more traffic? All major brands focus on constant improvement. Eisenberg presented at the SES Toronto this morning, and I had the pleasure of sitting in on his session. Eisneberg’s presentation “21 Secrets to Top Converting Websites” was excellent. It was also preceded by a warning that the content is confidential, so I’ll have to be sparse about the actual secrets that he disclosed and simply praise him for the value that the attendees received from his lecture.

A few points that I would like to share… some of my thoughts anyways;

Conversion rate is a measure of your ability to persuade visitors to take the action you want them to take. As was discussed this afternoon, understanding your real-world sales process can contribute to your websites ability to convert visitors to potential sales. If your websites conversion goals are low, you may want to take a step back and revisit your website. Revisit the copy on the site and then revisit the design. Finally, without considering your calls to action and sales process, your site may still fail. At Ulistic, a Calgary based internet consultancy, we preach balance. Balance design, written content and your calls to action. Only balanced websites can achieve their goals.

One of the questions posed during this session, “should a website owner Improve user experience and get higher conversion goals or advertise for more traffic?”

The point being that without constant review of usability, written content and conversion goals a website owner may well consider saving their money. A website that does not convert visitors to clients is just another pretty picture.

Cheers

David West