It is about “when” you deliver your knowledge.

Have you ever met with a business person, and before you have a chance to get to know them, they take pause to “offer you some insight”. For example, a quick critique of your business card. They may offer,  “it is the most important part of your marketing, your card is too cluttered and the double sided gloss finish… (inject sigh) …I like to write on peoples cards and I can’t write on your gloss finish”

Well, my cards are full of information so you don’t have to write on them. Design is subjective. One persons perception of excellent design is outright rejected by another.

By freely offering insight, professionals devalue their knowledge.

If they are not a trusted adviser, they are simply giving an opinion. You know what they say about opinions, don’t you?  Business advisers need to be careful how and when they deliver their knowledge or it will not hold the value that they think it does.

Cheers,

David West

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