This is pretty brilliant – this YouTube video explains how Ikea used existing tagging capabilities of FaceBook to encourage syndication and interaction with their online gallery promoting the opening of a new store. Watch the video…
They got that through just in time! It’s a bit tougher to do on-site promotions now that Facebook has updated their promotion guidelines (November 4). They no longer allow promotions without written approval: http://www.facebook.com/promotions_guidelines.php
Hopefully that link helps others finding this article, who may also be interested in Facebook social media marketing.
Anonymous on November 26th, 2009
That is absolutely brilliant! Thank you for sharing this valuable piece of information. I am going to figure out how I can do a similar thing in my businesses. Thanks again David!