The advent of video production as an offering of our company, and the addition of Raphael Boivin on our team – I took the leap into Mac. The old PC was having a tough time rendering video.

I have been using the Mac now for about a month and I have to admit, I like it quite a bit. So much that I regret not having made the move years ago. I have to admit that my frustration with PC was not so much a stability issue. I could live with, and did live with, an occasional blue screen error. What I had a tough time living with was Microsoft releasing new operating systems to the general public that potentially deprecate hardware as well as software.

In fairness to Microsoft, I don’t think that the issue is necessarily their operating system, but more an issue of compatibility of the operating system to the wide variety of hardware available. It has to be like a dog chasing it’s tail – hard to catch it.

One thing is certain, the Mac advertising is working. There appears to be more and more people shifting to Mac. Having said that, I don’t think the shift can be measured in terms of multitudes yet… a few people are switching. We will have to wait to see if a momentum gathers.

I would be remiss not to comment on Microsofts attempts to deflect all of the excellent Mac ads with their new campaign… “I’m a PC”.  Sorry, but it’s really not working for me. It was creative when Mac started the Mac vs. PC ads.  What Microsoft is doing in terms of showing “every day” PC users hanging out of their car windows proclaiming that they are a PC is just not creative.  They really should take a stand that it’s not an operating system issue… it’s a hardware issue. Perhaps we will see “Microsoft” computers along side the Dell’s and Macs of the World.

So, I mentioned that I might like to slowly switch our company to an all Mac platform and phase out the PC’s. I was met by some humorous objections. In fact, Dave F. Even created a set of characters representing his view on the switch to Mac. He has declared that he is a PC.

Incidentally, PC is an acronym for “Personal Computer”. The PC I chose runs MacOSx – not Windows Vista.

Cheers -

David A. West