Or is there? You may have noticed the billboards promoting a new Cellular phone service – Koodo Mobile. My first impression was, “cool”. Competition for Rogers and Telus. I thought to myself, “gee, I hope these Koodo folks are tuned into customer service. I hope they will answer their phones when we call.”

It turns out that my hopes for a new cellular phone service in Canada will have to wait. Koodo is a brand name that Telus has used to launch a new product to appeal to the younger demographic (apparently). Koodo is to Telus, as Fido is to Rogers. A no frills, pay per second, digital cellular phone product.

While there is no mention of the relationship between Koodo and Telus on the Koodomobile.com website, a quick search on my favorite search engine returned the results I was looking for.

The discount carrier is owned by Western Canada’s top telecom operator, Telus Corp., which already offers wireless services under its own brand but wants to target a new demographic without changing its core image.

- Telecomunications Industry News

It’s interesting that the same features that clients have grown to dislike in their core cellular services, access fees, unnecessary media services, excess fees, per minute billing etc., are the features that they are promoting at Koodo.

It’s actually a pretty good idea. Cover all of the markets. Launch a new brand that has no reputation, good or bad. Generate more business. It’s really not unlike the numerous web developers who have multiple website to generate business in several markets.

Koodo’s to you Telus. I like the new Koodo brand and the offering. I just have to decide now between Fido or Koodo for my teenagers

Cheers

David A. West

PS: Koodo Mobile, Telus, Rogers and Fido are all trademarks of their respected owers and mentioned here only because of the newsworthiness of the topic.

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