Tuesday, August 18th, 2015
We have several events planned in September and hope that you will join us.
Starting on the 10th, we are hosting a webinar to follow up the Google Mobile Friendly Update that occurred in April. This is an easy one for people to join us right from their own desk!
Do you eat breakfast? The Digital Breakfast with Google on September 23 will be right up your alley. Join us at the Willow Park Golf & Country Club for breakfast and meet our Google Agency Representatives.
Winding up the month on the 30th, we are hosting our 3rd Google Partners Connect. This is a casual meeting over coffee – a great opportunity to network. During this event some of Google’s top Advertising professionals will stream in LIVE and present on the most current trends in digital marketing.
I hope that you will join us. Call me if you have any questions at 403-456-0072
David A. West
CAYK Marketing Inc.
CAYK WEBINAR | Post Mortem: Google’s Mobile Friendly Update | Sept 10, 2015 at 11am | Join David West and Melissa Gregory online for what promises to be a very interesting 35 – 45 minute seminar.
Register here –> http://yyc.tips/mobile26min
BREAKFAST with GOOGLE | Sept 23 at 7:45am | Join David & the CAYK team as we meet “live” at the Willow Park Golf Club. Meet our Google Agency representatives and be exposed to some of the most current information available about digital advertising –> Limited Seats –>
RSVP here –> http://yyc.tips/breakfast2
GOOGLE Partners Connect | Sept 30, 2015 at 9:30am | Join us, in person | The Internet gives every business a chance to achieve success. We’d like to invite you to join our agency for a Google event designed to help you reach your business goals online. It’s a great opportunity to learn from digital marketing and advertising experts about how to grow your business online. –>
RSVP Yes here –> http://go.cayk.click/google3
Monday, August 17th, 2015
When running an online business, it’s often difficult to be heard over the competition. Because of this, many businesses will implement spamming in their marketing strategies without considering its consequences. So where do we draw the line between careless spamming and smart networking? Let’s find out.
Nobody Likes Spam
Spam can be defined in many different ways, but we know it when we see it. Whether in the form of direct and unsolicited promotional messages or impersonal accounts that post low-quality content too often, the first thing that spam is liable to do is shrink a potential client base.
This is partly because it can be quite obvious, and the savvy internet users of today will recognize and dismiss it easier than many people realize. Once you’ve been noted as a brand that resorts to social spamming, it can be very difficult to turn back and regain confidence.
Spamming tactics ignore many aspects of outreach that are far more effective and agreeable to potential clients, and the online community at large. One of the best ways to distinguish yourself from brands that resort to social spamming is to be present, involved, and approachable.
Take the time to like and comment on posts within your network, and interact openly with others. The key is to make it apparent that your website and social media accounts are operated by real people, who engage with their online community in a mutual and relatable way.
The Right Kind of Content, The Right Kind of Network
Another significant fault of spamming is its dependence on quantity over quality, either in quantity of followers or in the amount of content you share. Big numbers do not necessarily mean an efficient reach, and high volumes of content certainly won’t guarantee your site the esteem or trust it needs.
Far more effective than brute-force tactics are carefully maintaining a client base that will care about your brand and posting a reasonable amount of content that they will find helpful. While it’s unfortunate that social spamming is still on the rise, this may be the perfect opportunity for your business to stand out as sincere and personally involved with its network!
Looking for an expert to speak to your audience about high-quality networking? Give David A. West a call at (403) 456-0089, and ask about available dates for booking!
Monday, August 3rd, 2015
Whether you’ve made a serious error in a formal message or have sent sensitive information to the wrong recipient, the ability to undo your sent email could save your day. Thankfully, after much testing as an experimental feature, Google has officially added the Undo Send function to Gmail. Let’s take a look.
Some longtime Gmail users may remember that this feature originally appeared at the Google Labs in 2009. It was available in the “Settings” section to developers and beta testers for six years, and held your sent email within Gmail’s servers for up to five seconds. During this time window, the user had the option of clicking “undo” before it was sent permanently.
How The Official Feature Works
The official Undo Send allows the user to set a delay of 5, 10, 20, or 30 seconds between when the message is sent and when it leaves Gmail’s servers. After this time, the message makes its way permanently to the recipient. In this sense, the feature is actually a “delay send” function, not unlike the one in Microsoft Outlook, or the Send Later add-on for Mozilla Thunderbird. In addition to Gmail, Undo Send has also been implemented in Google Inbox.
Similar Features Elsewhere
Because Gmail’s Undo Send is only a timed delay, it doesn’t allow you to remove the message from the recipient’s inbox after the data has left Gmail’s servers. This is the main distinction between “undo send” and “message recall”. Recalls can only be done with specific client/server setups. A common example of this would be Microsoft Outlook and Exchange Server.
If you and the recipient are operating on the same Exchange server for your business, you can recall or even replace a message after it has been sent. The catch here is that in some cases the recipient is notified of the recall, which could be just as awkward as the email itself! Even with the convenience of these features, it’s still a good idea to be as mindful in your correspondence as possible.
Few things are more important in modern commerce than keeping an eye on the latest developments in business and social networking technology. To learn more about the tools that are most relevant to you, get in touch with David A. West at (403) 456-0089 today!