Thursday, November 28th, 2013
These days, it seems like technology is in the news for the wrong reasons as often as it is the right ones. That’s partly because we take all of the amazing things about the Internet and mobile computing for granted. Another reason, however, is that we are continually being bombarded with stories about government spying programs and ransomware viruses that give us perfectly legitimate concerns.
The bottom line is that most of us deal with a digital age dilemma on a daily basis: We are more dependent on technology than ever before, but we also have more reasons to be fearful of it.
Is that really reason to be overly afraid, however? I don’t think so. The reality is that, for all the risks and opportunities that modern web technology presents us with, what’s missing is a bit of knowledge and training.
That is, most of us aren’t cautious in the right ways with technology because we simply don’t know how to be. And at the same time, we aren’t as amazed as we could be with the things that are going on in the world simply because we aren’t sure how to use them… or at least how to use them for maximum effect.
That’s something I see continually as one of Canada’s leading technology speakers. The moment you can open people’s eyes to what’s out there – where the real risks and opportunities are – they feel more optimistic, and a little bit less afraid. That might not be a magic cure-all for every technological problem we have, but it’s a good start.
So, the next time you read about something scary over the Internet, I invite you to learn more about it. And while you’re at it, study up on things like social media, or online security. It won’t take nearly as long as you might think to master the fundamentals, and you’ll be a better business person, and a better citizen, for having made the effort.
If you need a great technology speaker for your next meeting or event, call the office of David West to learn about his schedule, topics, and speaking fees.
Thursday, November 14th, 2013
When people find out that I’m a technology speaker and social media trainer, their response is often similar to one I’ve heard hundreds or thousands of times: “I’d love to know more about something like that, but I never seem to have time to master it.”
Lots of people certainly feel that way, but I can’t help but wonder if their reluctance doesn’t really come down to one of two different issues. First, some people just don’t make technology and Internet marketing a priority, even though it could transform their careers or businesses. And secondly, I think there is a notion that learning something like how to use social media must take weeks or years, when that definitely isn’t the case.
For most business owners, professionals, and executives, really “knowing” social media comes down to a few key capabilities:
Knowing what they need to have on their accounts and profiles
Learning how to make smart updates and add content to those profiles
Finding the best ways to use social media accounts to generate new business opportunities
Figuring out strategies to attract new fans, contacts, and followers
And learning how to stay safe online and not be subject to scams or computer viruses
That can certainly seem like a lot of learning to do when you’re just starting out, but the reality is that most business people can pick up what they need to know in a few hours of good training, if they’re just willing to practice a bit afterwards.
Think about it this way: If social media were really that impossible to understand, if it were like the mental equivalent of doing algebra, teenagers wouldn’t be so fond of it. If they can figure it out in a few hours, I promise you can too.
Need someone to teach your audience about social media and Internet marketing? Schedule David West as a speaker for your upcoming meeting or event.
Tuesday, October 29th, 2013
We live in a world that is absolutely teeming with new pieces of technology. But, to make the most of all of the gadgets, apps, and other tools we have at our fingertips, we have to stop ourselves from falling “behind the learning curve,” so to speak.
That can be more difficult than it sounds, especially if you’re a busy, working professional, executive, or business owner. Few of us have the time to just sit and “play” with new pieces of technology anymore, especially when we have dozens of other things competing for our attention.
But, because technology can be so useful and important, it’s something we can’t ignore. With that in mind, here are five good pieces of advice for learning any new computer, smartphone, software program, or other piece of technology:
1. Know what you need to know. Most people don’t need to know everything about a piece of technology, just how the basics work. Keep that in mind and don’t go overboard.
2. Find the right resource to get started. It used to be that learning technology meant a trip to a bookstore or training class. Now, there are online videos and tutorials that cost you nothing more than a few minutes.
3. Don’t get frustrated. If you start to feel angry or frustrated, take a break and come back. You won’t learn anything when you’re too busy steaming to think clearly.
4. Know where to turn for help. If you feel absolutely stuck, there’s probably someone in your office or family you can turn to for assistance. Let them know you could use a bit of help.
5. Remember that mastering technology is a gradual process. The great thing about learning technology is that, with each thing you pick up, everything else gets easier. In other words, the more you learn, the better you get at the process of learning technology.
Once you get out of touch with the latest software and hardware, you can feel like a student who only has a couple of hours to study for a big exam. The trick, of course, is to get familiar with the basics first, take your time, and just focus on the step ahead of you – the rest will take care of itself.
Do you need a great technology, online marketing, or social media speaker/trainer for your next event? Get in touch with David West today to find out about fees, scheduling, and availability.