David A. West

Senior Internet Consultant & Professional Speaker

Canadian Social Media Advisor & Search Engine Strategist


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David West

5 Reasons We’re Often Disappointed with New Technology

Monday, August 18th, 2014

Have you ever bought a new piece of technology, unwrapped it with unrestrained glee, and then started using it happily… only to feel vaguely dissatisfied with it a week or two later?

Most of us have – it’s part of the human condition in the digital age. But, by understanding why we end up disappointed with new gadgets and tools, we can make smarter decisions and avoid that feeling altogether. Here are five reasons you’re let down by electronics you bought:

1. You paid too much. This can be a problem with any major purchase, but especially a piece of technology. Generally speaking, unless you really have to have something, avoid buying it during the first six months it’s available. After that, the price may come down drastically (and any known bugs will be fixed).

2. You didn’t read the reviews. Unfortunately, not every new gadget lives up to its marketing hype. By waiting even a few days to buy something, you can check through reviews from other consumers (not paid advertisers) to make sure it works the way it’s supposed to.

3. You didn’t take the time to learn how to use it. What you’ll get from most pieces of technology is directly related to what you’re willing to put into them. In other words, you can’t complain that something “doesn’t work” if you don’t make an effort to learn how to use it properly.

4. You expected too much. They haven’t invented a piece of technology yet that’s going to solve all of your problems. Buy each device with a specific task or two in mind and you’ll likely feel like you got a good value.

5. Something better came along. What can I say? That’s just the way it goes with technology. No matter what you buy, something better, faster, and cheaper is probably going to come along sooner or later.

I can’t stop you from ever being disappointed by technology again, but follow these five tips and you should experience buyer’s remorse a lot less often.

Technology affects nearly every part of our lives, and yet lots of people don’t know how to make the most of it – personally or professionally. Why not book David West as a technology speaker for your next event?

Taking Sides in Technology Feuds

Wednesday, July 30th, 2014

Apple versus PC. Google versus Apple. Microsoft versus Google.

Although those are three of the better-known technological tug-of-wars that are constantly playing out before the public (and in your local shopping mall), we could probably name a dozen others. It used to be that technology companies wanted you to buy their latest and greatest product; now, they want you to buy all of their products and enjoy the “endless benefits” that come with an integrated package.

Does that mean you should – or need to – take sides in technology feuds? Do you need to necessarily prefer one brand over another?

The short answer is “no.” In most cases, your best move is to buy the technology you’re looking for based on value and performance for that individual device or piece of software.

Aside from that, there are a few things to keep in mind:

You have to read between the lines when buying technology. Despite the fact that everyone wants to claim their device is better than all the others, the reality is that most are more similar than you might think. So, it never hurts to look “under the hood” at the technical specs to understand what you’re actually getting for your money.

Value isn’t always where you might think. For a lot of people, buying a slightly lesser-known brand, or a device model that’s a few months older, can mean big savings without a noticeable drop-off in performance. These kinds of deals might not get as much media attention, but can be the best bet for your chequing account.

When in doubt, stick with your preferences. While you don’t have to use Apple or Google products exclusively, for example, there’s nothing wrong with doing so if you have the budget and like what they are offering.

As a rule of thumb, you should focus on what your next piece of technology can do, not the final label or price tag that’s attached to it. Keep that mindset, and you’ll be sure to spot bargains that others miss.

By David A. West 

Does Getting Older Have to Mean Getting OutofTouch With Technology?

Tuesday, July 15th, 2014

From time to time, I speak about technology at an association event and hear an audience member say that technology is just harder for older people to learn. They don’t always use that exact wording, but the message is clear: The latest gadgets and apps are really aimed at young people.

To me, that isn’t just wrong, it’s a huge misconception. For one thing, I know for a fact that older people can become comfortable with technology (and even design or improve it). And for another, why should those of us who are over 40 let our kids and grandkids have all the fun?

The fact of the matter is that anyone can learn to use technology well, if only they have a real desire to master the fundamentals. Older people aren’t worse at technology; they’re sometimes just better at being stubborn.

If you fall into that category, here are a few things to keep in mind:

Learning technology is just a matter of time and effort. Using a smartphone, for example, is a little bit like riding a bike – cumbersome at first, but easier with practice. Eventually, using virtually any piece of technology becomes second nature with a little bit of practice and patience.

You can probably afford better technology than your younger friends or family members. One of the perks of getting older is that you tend to have a little more disposable income. That means, if you’re truly committed to getting the most from technology, you can probably afford something that’s sleek, stylish, and useful.

And, older people can often put technology to its best use. While the kids you know are using apps to tend to imaginary farms, you could use technology for scheduling events, paying bills, or researching a lifelong passion.

Still not sure you can face the latest phone or app? Maybe now is a perfect time to book David West as a technology speaker for your next event. Contact us today to find out about rates and scheduling.

By David A. West 

Some of David's Clients

  • Cir Realty
  • Canada Mortgage Network
  • Canasa
  • Calgary Residential