Monday, September 15th, 2014
In addition to being one of the most experienced web designers and Internet marketing proponents in Calgary – with more than 20 years experience – I recently had the chance to complete my Google AdWords Professional Certification.
There aren’t that many people with that designation working in Calgary — but should it matter to you as a business owner or conference planner? I think so. Whether you’re looking to make more money or just bringing a great technology speaker to your event, there are three great reasons you want to have a Google AdWords Certified Professional on your side:
Competency. It’s unfortunate, but there are people in the Calgary web design and Internet marketing industry who just aren’t that good at their jobs. Google doesn’t want those kinds of individuals or companies dragging their name through the mud, so they have a rigorous education and testing program. In other words, with Google’s stamp of certification, you can feel confident you’re getting quality work and/or device.
Commitment. Obviously, most people who aren’t committed to excellence and Internet marketing aren’t even going to attempt a program like this. That makes it good for weeding out those who would like to make a quick buck off of something that they aren’t that familiar with or invested in.
Bottom-line efficiency. You don’t have to go very far on the Internet (or at most business events) to meet someone who’s wasted a lot of money on a poorly-run pay-per-click campaign. By getting account set up or consulting advice from a true professional, you can avoid those mistakes and boost your profitability at the same time.
Looking for help from one of the only Google AdWords certified professionals in Calgary? Need a high-impact technology speaker for a meeting or event? Call the office of David West today for information on scheduling, fees, and consulting packages.
Friday, August 29th, 2014
Stop me when this starts to sound familiar: You join LinkedIn because you know hundreds of millions of people are using the site and you want to meet a few decision-makers. So, you launch your profile, make sure to highlight the best items off your resume, and start to send introductions to sales prospects.
This isn’t a terrible way to use LinkedIn, but it isn’t how a professional salesperson would do things, either. If you want to meet and greet with the best of them, follow these expert-level tips:
Rethink your profile. While most people think of the career highlights they’re particularly proud of, what you want to do is list the items, skills, and keywords that matter most to prospects who might want to work with you. Think of things from their perspective and word your summary appropriately.
Gather endorsements and recommendations before contacting prospects. Most of us hear from salespeople and potential vendors every day. We all know they think they’re great, even if they don’t have the credentials to back it up. By getting others to vouch for you before you make connections, you make it easier for prospects to accept that you’re really as good as you say you are.
Attract buyers with content. Instead of making connections with heavy hitters directly, consider joining groups and posting articles. Showing off your expertise can be more effective than a standard introduction.
Personalize everything. When you do seek to make connections, don’t just settle for the default message LinkedIn gives you. Explain who you are and why you want to join the buyer’s network. That gives them a reason to accept and separates you from everyone else who sends a less thought-out invitation.
On LinkedIn it’s the little things that make the difference. So, if you’re serious about meeting buyers and starting business relationships with them, do like the pros do and take a more nuanced approach to building connections and sales opportunities.
Want to know more about the Internet, social media, and making the most of digital-age business opportunities? Have David West as a technology speaker at your next event. Click here for available dates and booking information.
By David A. West Join me on Google+
Monday, August 18th, 2014
Have you ever bought a new piece of technology, unwrapped it with unrestrained glee, and then started using it happily… only to feel vaguely dissatisfied with it a week or two later?
Most of us have – it’s part of the human condition in the digital age. But, by understanding why we end up disappointed with new gadgets and tools, we can make smarter decisions and avoid that feeling altogether. Here are five reasons you’re let down by electronics you bought:
1. You paid too much. This can be a problem with any major purchase, but especially a piece of technology. Generally speaking, unless you really have to have something, avoid buying it during the first six months it’s available. After that, the price may come down drastically (and any known bugs will be fixed).
2. You didn’t read the reviews. Unfortunately, not every new gadget lives up to its marketing hype. By waiting even a few days to buy something, you can check through reviews from other consumers (not paid advertisers) to make sure it works the way it’s supposed to.
3. You didn’t take the time to learn how to use it. What you’ll get from most pieces of technology is directly related to what you’re willing to put into them. In other words, you can’t complain that something “doesn’t work” if you don’t make an effort to learn how to use it properly.
4. You expected too much. They haven’t invented a piece of technology yet that’s going to solve all of your problems. Buy each device with a specific task or two in mind and you’ll likely feel like you got a good value.
5. Something better came along. What can I say? That’s just the way it goes with technology. No matter what you buy, something better, faster, and cheaper is probably going to come along sooner or later.
I can’t stop you from ever being disappointed by technology again, but follow these five tips and you should experience buyer’s remorse a lot less often.
Technology affects nearly every part of our lives, and yet lots of people don’t know how to make the most of it – personally or professionally. Why not book David West as a technology speaker for your next event?
By David A. West Join me on Google+