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David A. West

Senior Internet Consultant & Professional Speaker

Canadian Social Media Advisor & Search Engine Strategist

403-456-0089

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David West

Have Business Owners Truly Lost Business By Not Being Mobile-Friendly?

Wednesday, July 22nd, 2015

shutterstock_158861324Now that April 21st has come and gone, the recent “Mobilegeddon” fever seems to have subsided. Despite this, there’s still a lot to keep in mind about what effect Google’s mobile-friendly algorithm change is having on businesses. If your website is not up to par, how much traffic are you losing, and is it really affecting your business? Let’s find out.

Before the Rollout

Just to recap, Google announced that on April 21st they would be rolling out changes to their mobile search algorithm, affecting how sites and apps are ranked in search results on mobile devices. It was predicted that sites that were not optimized to the functions and standards of the new search algorithm would lose mobile traffic by about 20-30%. Many commentators even warned that the rollout would have particularly devastating effects on the way e-commerce operates at large.

General Effects on Mobile Traffic

So, has Mobilegeddon lived up to the hype? While its consequences may not be as apocalyptic as the name suggests, early tests and case studies have shown the predicted percentages to be more or less correct, and many critical changes have become clear. Sites that have not adapted effectively are indeed on a significant downward trend in mobile search ranking.

This is particularly important now that the number of mobile searches exceeds that of desktop-based searches. The convenience of smartphones and tablets has led to a growing consumer base that is accessing Google without using a desktop computer. The percentage of mobile online purchases rose by 10% between 2012 and 2014 alone! This, combined with the effect it may have on your ad revenue, is more worth considering than ever.

What’s the Damage?

As you may know from our previous article on the algorithm change, there are many ways to test and optimize the mobile-friendliness of your site. Just as important is gaining an actionable assessment of how much your traffic has been affected by the rollout. This can be done in a few ways using Google Analytics, such as generating a breakdown of your organic traffic by device type, among others. The key is to stay on your toes and know your data as the rollout continues to progress.

The Bottom Line

Whether or not your business has already suffered apparent losses, it’s good to keep in mind that we are still in the early stages of the rollout. This is only beginning for Google’s emerging focus on tailoring their search engine to the mobile marketplace. It is vital to stay proactive and get the jump on your competition by keeping your mobile traffic healthy. If the content and design of your desktop site is top-of-the-line, that’s great! But remember that mobile SEO is now a completely different game.

I have the expertise you need to help your business stay search-optimized for all devices.  For advice, strategies, or even the latest case studies, give me a call at 1 (403) 456-0089 today!

Three Great Business Technologies to Put to Use

Wednesday, July 8th, 2015

shutterstock_158522279When it comes to keeping up with the demands of modern commerce, cloud computing and other resources are as accessible as ever. Here are three great business technologies that can help you streamline the way your business operates.

Asana

Widely used by several major tech companies, Asana is an intuitive and versatile application designed to optimize real-time communication between every member of your team. While you may be accustomed to traditional group emails, Asana’s system is far more efficient. It instantly presents tasks as clear and actionable goals. These are kept track of within “projects”, which exist in each team member’s “workspace”.

Comments, attachments, and messages are displayed in a carefully designed and easy to use interface that can be installed on both desktop and mobile devices. It will even integrate seamlessly with the applications you already use, such as Google Drive and Dropbox. Think of it as a colorful cloud-based conference room that fits conveniently on your desk, or in your pocket!

To learn more about Asana, visit their site here

Apptoto

Setting and managing appointments can be overwhelming, particularly when no-shows begin to create a strain on revenue. Apptoto makes things easier by sending appointment reminders or confirmations through an automated messaging and scheduling system. It can even be customized to communicate via email, SMS, or voice messages, according to the preference of your client.

Fortunately, there’s no need to implement an entirely new calendar application. Apptoto is designed to integrate with the system you already use, such as Google Calendar, and information in your schedule is updated to reflect cancellations or changes instantly. While its focus is to operate automatically, you can also correspond with clients directly through its messaging interface. This combination of reliable automation and personal contact is a great way to keep things on schedule and running smoothly.

Learn more about Apptoto here

Adobe EchoSign

Whether you’re selling a product or providing a service, signatures are needed at nearly every stage. If a speedy and efficient system is not in place to make sure you get the authorizations, approvals, or agreements you need in a timely manner, your productivity is liable to suffer. EchoSign is designed with this firmly in mind.

This service offers a time-efficient way to send documents directly to the signatory’s email address. A document can then be reviewed and signed with a secure electronic signature. While this may seem almost too good to be true, rest assured that e-signatures are recognized as enforceable by law in many countries throughout the world. When implemented by a trusted service such as EchoSign, they can be even more secure than traditional handwritten signatures. Without the need for sending documents by mail, you can radically speed up your administration times and stay green while you do it!

Looking to delve deeper into the latest business and marketing applications? The tools mentioned here are just a few of the possibilities that are becoming available every day. To learn more about how your business can adapt, call me at(403) 456-0089 and we can discuss the training opportunities available to you!

4 Ways to Help Your Calgary Technology Speaker Succeed

Sunday, December 21st, 2014

When you hire a Calgary technology speaker for your conference or event, you’re hoping your attendees will come away enlightened and entertained. You want them to learn things they can use, but also to have a good time.

The first step towards meeting that goal is choosing the right Calgary technology speaker, of course, but a meeting planner’s work doesn’t stop there. In particular, there are four things you can do to help your presenter succeed:

  1. Choose the right topic. The perfect technology topic is one that is timely, applies to your audience, and isn’t over their head or below their existing knowledge level. If you have any doubts about what kind of keynote or workshop you need, ask for a few different ideas or options from your technology speaker.
  1. Schedule enough time. Although there are certainly some topics that can be explained and demonstrated in an hour or less, make sure your schedule matches up with the level of detail you want and need from your technology speaker. Otherwise, their presentation could feel rushed, and your audience might be disappointed.
  1. Give your speaker a quick briefing. In particular, you want them to know a bit about what’s going on with the group, how technology-savvy they might be, and any pertinent details about the event. The more your speaker knows, the better job they can do adjusting their material to your audience.
  1. Test the A/V equipment beforehand. This is important for any speaking engagement, of course, but it’s particularly critical when it comes to technology presentations. The last thing you want is for your technology speaker to be unable to demonstrate a cool track or feature because attendees can’t see screens or hear audio.

If you’re looking for a Calgary technology speaker who can develop the perfect presentation for your audience or event, get in touch with David West today. He and his staff will be happy to discuss speaking dates, sessions, fees, and other details with you through email or over the phone.

Some of David's Clients

  • Cir Realty
  • Canada Mortgage Network
  • Canasa
  • Calgary Residential