David A. West

Senior Internet Consultant & Professional Speaker

Canadian Social Media Advisor & Search Engine Strategist


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David West

Is It Time to Check Your Google Inbox?

Monday, November 10th, 2014

From their innovative search engine to their web browser on down, the technicians at Google have shown again and again they have a knack for finding what we really want and making life easier. Maybe that’s why I’m so excited about one of their newest creations, Google Inbox.

If you’re like most of us, you’re probably inundated with messages, updates, and things to do. This is a problem so pervasive that we tend to take it for granted. But with the release of this new product – which you can learn more about here – Google is taking information and message overload head-on.

Although we’ll undoubtedly see more features rolled out over time, here are a few of the early highlights and features to be excited about:

An inbox that’s for more than just email. Although Google Inbox does technically handle your email, it’s much more than simply another way for receiving messages. By adding in things like reminders, to-do lists, and even social feeds, it’s more an all-in-one organizer than it is an inbox.

It lets you bundle messages and ideas. Wouldn’t it be great to have all of your details around an upcoming meeting in one place, or to have your inbox know to sort messages from a specific group (like your colleagues, or a book club) together for you? With bundles, you can group different notifications around topics, purchases, itineraries, and other logical categories.

Photos and social tie-ins could be powerful. It already seems as if Google is thinking ahead, making it easy for you to check on social streams, image uploads, and other things that used to require looking at dozens of sites or profiles in the past. While this might not seem like a huge deal now, imagine how many hours it could save the average Internet user every month.

It’s easy to get excited about anything Google releases, but I have to say I’m especially optimistic about Inbox. I can’t wait to start using it and see what kind of innovations it might bring for me and my clients in the near future!

3 Easy Ways to Get More From Your Technology Budget

Thursday, October 16th, 2014

As business owners and marketers, we naturally want to make the most of every dollar we spend. But as technology users, we often crave the latest and greatest tools and gadgets on the market.

Finding the balance between those two goals isn’t always easy, but it’s not impossible, either. Especially if you follow my three tips for getting the most from your technology budget:

  1. Read the reviews. Some gadgets are worth the big bucks, but others aren’t. The easiest way to find out whether you should spend your money on something new is to read the reviews. Be sure to check out opinions from the pros, since they know what to look for, but don’t discount amateur reviews. Others like you will have the same concerns, and can give you a good first-person perspective.
  1. Invest more in training and consultation. The best technology in the world isn’t worth much unless you know how to use it. Unfortunately, a lot of people buy gadgets and software without ever properly training themselves to make the most of them. Build a little bit into your budget and schedule for training, since that’s what’s going to help you unlock all the great possibilities your new technology offers.
  1. Recycle your old technology. Just because your technology isn’t new anymore doesn’t mean it’s not worth anything. From resale value to recycling and manufacturer rebates, trading in what you had before might be an easy way to save some money on what you want now.

Do you need a humorous, knowledgeable, and experienced Canadian technology speaker for your next event? Contact my office today to find out more about my presentations, including available dates and speaking fees.

My Top 4 FAQs as a Technology Speaker

Thursday, October 16th, 2014

Sometimes, the most interesting thing about being a Canadian technology speaker isn’t preparing my keynote or seminar, but the questions I get after my session. Here are four I hear on a very regular basis:

1. How long does it take to learn…

There are a lot of different versions of this one, usually centering on a certain piece of hardware or software. The typical answer, though, is “a couple of hours and then consistent use.” In other words, you can learn the basics of almost anything to do with office technology or Internet marketing in a short amount of time. Then, it’s just a matter of reinforcing what you’ve picked up for a few minutes a day.

2. Is there really any business value in social media?

This one usually comes from business owners and executives. The quickest way to answer it is with another question: “Is there value in networking and developing relationships?” In other words, social media is a way to connect you to other people, and there’s always value in making those connections.

3. What’s the one thing I need to know about the Internet?

Most people can handle the basics of using the Internet, but what they’re really missing are tips and shortcuts that make life easier. Whether it’s using the right apps, tweaking the way they search for things, or just understanding how the different parts of the web work, a couple hours of training is often all that’s needed to help them get so much more from their time.

4. Why is search engine optimization so hard?

A lot of businesses feel like search engine optimization is an overwhelming task. That’s partly because of the stiff competition most marketers face these days, but it’s also because many of them fail to understand the basics and are holding on to outdated or just plain bad ideas. The more you understand what Google and the other search engines want, the easier the process becomes.

Need a technology speaker for your next event? Get in touch with David West today to find out about topics, dates, and speaking fees.

Some of David's Clients

  • Cir Realty
  • Canada Mortgage Network
  • Canasa
  • Calgary Residential