Tuesday, December 15th, 2015
Creating quality content can be a fast-paced and busy endeavour. One of the ways of alleviating the workload is content ghostwriting. You may be familiar with the concept, but let’s dig a bit deeper and find out how exactly ghostwriters factor into marketing and other industries.
In Marketing vs. Other Industries
Many of us are familiar with ghostwriting in the context of autobiographies or works of fiction credited to celebrities. The main difference between this and ghostwriting in marketing comes down to a matter of function. The ghostwriting of an autobiography typically takes place because the client does not have professional writing experience. Ghostwriting in digital marketing, however, came about as a response to the demand for varied and well-scheduled content development. Business owners are often too busy operating their companies to produce an adequate amount of content by themselves!
The Ethics of Ghostwriting
Naturally, there’s no shortage of discussion in the marketing world as to the ethical questions that might come up in the ghostwriting process. What kinds of moral conflicts might be present when concepts or writing are provided by but not credited to a writer? It all depends on the context. In almost all cases, not being credited is a fundamental part of the professional agreement. In marketing, this working relationship has been designed to allow for a streamlined and reliable content creation process that is agreeable for all who are involved.
A Right and a Wrong Way
As with any process in marketing and content, there are right ways and wrong ways to approach it. Ghostwriting in itself is not a fundamentally questionable practice, but the ways in which it is employed certainly can be. If a ghostwriter is responsible for specific ideas that the business owner adopts into their own work, this may become an issue if they profit significantly from those ideas while the author is left in the dust.
Poor practices also affect users and the community. Creating high volumes of low-quality content can create strain on the user experience. This is why it’s important to consider these concepts, as it’s ultimately for the sake of the Internet at large. Participating in and advocating for wiser marketing practices makes for a better marketing community. This means better content and better businesses!
If you have an audience wanting to engage with the latest and greatest concepts in digital marketing, give me a call today at (403) 456-0089 and ask about my seminars!